The Top 5 Tips For Building A Great Company Culture!
Posted on April 19, 2021
The employment situation has significantly changed during the past year due to the pandemic. There are far more qualified candidates available for hire than ever before. One of the top concerns on most candidates’ radar is company culture. They are willing to forego higher salaries in favor of great corporate culture.
What is Company Culture?
Before moving forward, let’s review the definition of company culture. According to Balance Careers, “Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes various elements, including work environment, company mission, value, ethics, expectations, and goals.”
Why is Company Culture Important?
Since culture, by definition, encompasses every aspect of an entity, it is not difficult to realize the importance of company culture. Employee satisfaction is directly proportional to the improvement in the company culture. The happier and more satisfied the employees are, the better the impact on the company’s bottom line.
“Customers will never love a company until the employees love it first.”
– Simon Sinek, author, Start with Why
How to Build a Great Company Culture?
Share Your Organization’s Vision
A company’s vision defines everything it does. Therefore, each employee must know and understand it well. It is the CEO’s responsibility to ensure that the vision is indoctrinated to every person working for the company.
Hire the ‘Right’ People
Yes, we are not advising you to hire the ‘best’ people. There is a difference between the right person and the best person. The right person may lack a little in skills and experience but their attitude, ethics, and thinking resonate with the organization’s culture. These are the people you should have on your team. Technical skills can be taught but not personality traits.
Open and Honest Communication
Communication is one of the main keys to success in most aspects of a business. Keep your employees in the loop about your strategy, plans, challenges, etc. When employees see that the organization is entrusting them with critical information, they also own their end of the bargain.
Clarity of Purpose
You may feel that after handing out job descriptions, every employee will know exactly what is expected from them. They will know WHAT to do, but you have to give them the WHY of it also. The WHY gives them the clarity of purpose so that they own it and know that their role fulfills an important purpose.
Treat Every Person with Respect
This one seems obvious, but in the thick of things and under pressure, managers sometimes don’t treat their team with proper respect and care. It is especially true when an employee is not performing well. Respect is expressed verbally as well as non-verbally, so be mindful of it as a leader.
Building company culture always remains a work-in-progress. You have to work at it throughout the existence of the organization.